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Principles of marketing by philip kotler6/24/2023 ![]() Part 2 Understanding the Marketplace and Consumer ValueĤ Managing Marketing Information to Gain Customer InsightsĦ Business Markets and Business Buyer Behavior Part 1 Defining Marketing and the Marketing Processġ Marketing: Creating Customer Value and EngagementĢ Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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